What is strategy?
Strategy is a concept of mystery to many. We have come across people who regard strategy as nothing but expensive buzzwords, unrealistic numbers and unrelatable PowerPoint slides. In our experience, the missing link is the translation and relation to the employees across the organization.
To ensure that your strategy lives and transforms the organization as intended, you need to think of your strategy as a recipe, boiled down to specific steps in order to achieve the desired result.
As easy to understand as a recipe
Most people have tried cooking, some have even tried to follow a recipe. Common for all recipes is that you have an easily imaginable picture of the wanted outcome – be it molecular gastronomy, a slow cooked roast or a 15-minute meal. The difficult part is how to get there, which is where the recipe helps.
A list of ingredients is essential, and perhaps accompanied by a list of recommended appliances. Salt and sugar might look alike, but the result will be significantly different if you choose one over the other. Similarly, successful strategies have certain ingredients required by customers, decisions by management and other decisive circumstances, all important aspects that will enable you to succeed with your strategy.
A step-by-step guide is what makes a recipe achievable and scalable for everyone – not just the chef who designed the dish. The chef has spent time researching, testing and documenting when to add ingredients, how to mix and heat, and how to perfectly plate it, in order to achieve the desired dish. Similarly, you need to break down the visionary strategy into an easily understandable step-by-step guide. This is required to ensure that the strategy is followed and executed upon throughout the organization. In other words, to translate and communicate it in a relatable and understandable way to every employee in your organization.